Indiana University's Student Marketplace: A Collaborative Innovation

how did university of indiana create its student marketplace

Indiana University (IU) is a public research university in Bloomington, Indiana, United States. It is the flagship campus of Indiana University and its largest campus, with over 48,000 students. The university has a strong commitment to inclusion and diversity, being one of the first state universities to admit women in 1867. IU has expanded significantly since its establishment, now offering over 930 academic programs and 19,000 classes each semester. In recent years, IU has focused on creating new schools and reconfiguring existing ones to offer a diverse range of educational opportunities for its students. The university also boasts a vibrant student life, with over 1,500 student clubs and organizations, as well as Division I and NAIA athletics teams.

Characteristics Values
Purpose To enhance the opportunities for Indiana University student-athletes to maximize their name, image, and likeness opportunities
Functionality A central location for NIL opportunities involving IU student-athletes; enables third-parties to view student-athlete profiles and pitch NIL ideas directly to them; provides the ability to book NIL deals and to provide secure payments
Benefits Tremendous asset to student-athletes' efforts to broaden their reach; provides a home base for Hoosier fans, businesses, and supporters who are interested in partnering with IU student-athletes
Security Discloses NIL activity to ensure it is compliant with all applicable rules

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IU's history of diversity and inclusion

Indiana University (IU) has a long history of diversity and inclusion that dates back to its early years. Here is a detailed look at IU's commitment to diversity and inclusion:

Early Commitment to Diversity and Inclusion:

IU demonstrated a progressive commitment to inclusion and diversity from its early days. In 1825, when classes began, IU had an enrollment of 10 men. However, this changed quickly, and IU became a pioneer in admitting women and students of colour.

Admitting Women:

In 1867, IU became one of the first state universities to admit women on an equal basis with men. This was a significant step towards gender equality in higher education. Sarah Parke Morrison was the first woman to graduate from IU in 1869, and she later became the first female professor at the university in 1873.

Admitting Students of Colour:

IU also has a history of admitting students of colour, with Marcellus Neal becoming the first African American graduate in 1895, and Frances Marshall becoming the first female African American graduate in 1919.

Continued Commitment to Diversity:

IU's commitment to diversity and inclusion has continued throughout its history. In recent years, the university has taken several steps to foster a diverse and inclusive community:

  • In 1981, IU established the Black Film Centre/Archive, the first archival repository dedicated to collecting, preserving, and making available films by and about Black people.
  • In 2012, IU established the School of Public Health, with a focus on serving diverse communities and addressing health disparities.
  • IU's student body is diverse, with 6,500+ international students from 166 countries and a significant percentage of domestic students from various racial and ethnic backgrounds.
  • IU's faculty is also diverse, with 12% of instructional faculty members identifying as multiracial or from racial and ethnic minority backgrounds.
  • IU offers over 380 study abroad programs in more than 70 countries, encouraging cultural exchange and global citizenship.
  • IU has a large number of student clubs and organisations that cater to diverse interests and identities, ensuring that all students feel included and represented on campus.

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IU's regional expansion

Indiana University (IU) has been expanding its regional presence since 1891, when it first offered courses outside of Bloomington in Indianapolis. Over the years, IU has established several regional campuses and centres, solidifying its presence across Indiana.

The next significant phase of regional expansion took place from 1933 to 1971, during which IU established its seven regional campuses throughout Indiana. This included the following:

  • Indiana University East (IU East), established in 1971 and located in Richmond.
  • Indiana University Kokomo (IU Kokomo), established in 1945 and located in Kokomo.
  • Indiana University Northwest (IU Northwest), established in 1963 and located in Gary.
  • Indiana University South Bend (IU South Bend), established in 1922 and located in South Bend.
  • Indiana University Southeast (IU Southeast or IUS), established in 1941 and located in New Albany.

IU also established two regional campuses under the administration of IU Indianapolis:

  • Indiana University Columbus (IUC), established in 1970 and located in Columbus.
  • Indiana University Fort Wayne (IU Fort Wayne), established in 2018 and located in Fort Wayne.

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IU's online education

Indiana University (IU) is a system of public universities in the US state of Indiana. It has two core campuses, five regional campuses, and two regional centres under the administration of IU Indianapolis. The university offers a wide range of online educational opportunities for its students.

IU began to offer its first online classes in 1989, marking the beginning of its expansion into online education. Today, IU's online programmes cater to a diverse range of students, including degree-seeking undergraduate and graduate students, as well as those seeking professional development. The university's online courses cover a variety of subjects, reflecting the breadth of its academic programmes.

IU's online programmes are designed to provide a high-quality educational experience that mirrors the excellence of its on-campus offerings. The university prioritises student engagement and success in its online courses, utilising interactive teaching methods and providing opportunities for virtual interaction between students and faculty. IU's online courses are taught by experienced instructors who are experts in their respective fields, ensuring that students receive a rigorous and comprehensive education.

The university's commitment to accessibility and inclusivity is reflected in its online programmes, which enable students from diverse backgrounds and locations to access IU's educational offerings. IU's online education breaks down geographical barriers, allowing students from across the globe to pursue their academic goals without relocating or commuting to a physical campus. This flexibility empowers students to pursue their degrees while maintaining their existing commitments, such as employment or family responsibilities.

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IU's schools and programs

Indiana University (IU) is a system of public universities in the U.S. state of Indiana. It has two core campuses, five regional campuses, and two regional centres under the administration of IU Indianapolis. Here is a detailed overview of the schools and programs offered by IU:

IU Bloomington

IU Bloomington is the flagship campus of Indiana University and its largest, with over 48,000 students. It was established as the state seminary in 1820 and became known as "Indiana College" in 1829 and "Indiana University" in 1838. IU Bloomington offers a wide range of schools and programs, including:

  • Jacobs School of Music
  • Kelley School of Business
  • School of Education
  • Luddy School of Informatics, Computing, and Engineering
  • O'Neill School of Public and Environmental Affairs
  • School of Public Health
  • School of Medicine
  • School of Nursing
  • Hutton Honors College
  • The Media School
  • Maurer School of Law

IU Indianapolis (IU Indy)

IU Indianapolis, formerly known as IUPUI, is Indiana's premier urban research and academic health sciences campus. It is located just west of downtown Indianapolis and hosts several Indiana University schools, including:

  • School of Medicine
  • School of Health and Rehabilitation Sciences
  • Luddy School of Informatics, Computing, and Engineering
  • School of Dentistry
  • Kelley School of Business
  • School of Nursing
  • O'Neill School of Public and Environmental Affairs
  • School of Social Work
  • Herron School of Art and Design
  • School of Philanthropy
  • Robert H. McKinney School of Law

Regional Campuses

In addition to its core campuses, Indiana University has five regional campuses:

  • Indiana University East (IU East), established in 1971 and located in Richmond.
  • Indiana University Kokomo (IU Kokomo), established in 1945 and located in Kokomo.
  • Indiana University Northwest (IU Northwest), established in 1963 and located in Gary.
  • Indiana University South Bend (IU South Bend), established in 1922 and located in South Bend.
  • Indiana University Southeast (IU Southeast), established in 1941 and located in New Albany.

Recent Developments

IU has been actively expanding and reconfiguring its schools. Between 2012 and 2020, IU established or reconfigured seven schools, including:

  • Lilly Family School of Philanthropy
  • Richard M. Fairbanks School of Public Health
  • School of Public Health at IU Bloomington
  • Luddy School of Informatics, Computing, and Engineering
  • Hamilton Lugar School of Global and International Studies
  • Eskenazi School of Art, Architecture, and Design
  • The Media School

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IU's student life

Indiana University (IU) has a vibrant student life, with a range of extracurricular activities, sports, and academic offerings. With over 1,500 student clubs and organisations across all campuses, IU provides students with opportunities to pursue their interests and connect with others.

IU's athletic programmes offer a range of options for students to participate in competitive sports or stay active through intramural teams. The university's intercollegiate athletics programme includes over 600 male and female student-athletes across 24 varsity teams, with a long tradition in several key sports. IU is a member of the Big Ten Conference and its teams, known as the Indiana Hoosiers, compete in NCAA Division I. The Hoosiers have won 24 NCAA national championships and one Association for Intercollegiate Athletics for Women (AIAW) national championship.

IU also offers a wide range of academic programmes, with over 930 academic programmes offered university-wide and 19,000 classes each semester. Students can choose from a diverse array of courses, including those offered by the Jacobs School of Music, Kelley School of Business, School of Education, Luddy School of Informatics, O'Neill School of Public and Environmental Affairs, School of Public Health, School of Medicine, School of Nursing, Hutton Honors College, and The Media School, among others.

In addition to its core campuses, IU also offers study abroad programmes, with 380+ options in more than 70 countries, allowing students to gain international experience and broaden their perspectives.

Frequently asked questions

Indiana University partnered with Opendorse to create the student marketplace.

The marketplace was created to enhance the opportunities for Indiana University student-athletes to maximize their name, image, and likeness opportunities.

Hoosier fans, businesses, and supporters who are interested in partnering with IU student-athletes can use the marketplace.

Users can visit, review the NIL profiles of IU's student-athletes, and then pitch, book, and securely compensate IU's student-athletes for mutually agreed-upon NIL deals.

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