
Students have diverse expectations and desires from their university experience, ranging from academic excellence to career readiness and mental health support. With the impact of the pandemic, shifting attitudes towards higher education, and the ever-evolving digital landscape, understanding what students want from universities is more crucial than ever. Institutions need to adapt to the needs and expectations of their students to ensure a positive and fulfilling university experience. This paragraph aims to delve into the varying factors that influence what students seek from their time at university.
| Characteristics | Values |
|---|---|
| High-quality teaching | 30.0% |
| Scholarships | 29.9% |
| University rankings | 23.5% |
| In-person classes | 72.2% |
| Mental health support | N/A |
| Career readiness | N/A |
| Cutting-edge technology | N/A |
| Work-integrated learning | N/A |
| Deep learning | N/A |
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What You'll Learn

Career readiness
Students want to be assured that their university education will prepare them for success in the workplace. They want to develop the skills and knowledge that will enable them to secure a job and thrive in their chosen careers. This includes both technical skills specific to their field and essential soft skills like communication, problem-solving, critical thinking, and teamwork.
To enhance career readiness, universities should focus on connecting academic learning to the workforce. This can be achieved by integrating career readiness into the curriculum, offering experiential learning opportunities like internships and apprenticeships, and providing career exploration tools. Students also benefit from faculty and advisor involvement in career-readiness initiatives, helping them understand the relevance of their academic studies to their future careers.
Universities can offer holistic coaching to help students balance their academic commitments while developing career-ready skills. This includes guiding students in identifying career goals, discovering roles that align with their interests and skill sets, and providing opportunities to gain hands-on experience through partnerships with employers.
By prioritizing career readiness, universities can empower students to make informed decisions about their future and increase their competitiveness in the job market. This not only benefits the students but also employers and society as a whole, as it helps produce productive members of the workforce.
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Cutting-edge technology
Technology is constantly evolving, and students want to be sure that their university is keeping up with the times. They expect to gain experience with cutting-edge technology and learn about the latest advancements during their time at university. This is especially true for Gen Z students, who have grown up with the internet and are comfortable with technology.
Universities need to ensure that they are offering students the opportunity to work with modern technology and stay up-to-date with the latest trends. This means regularly assessing their technology infrastructure and making changes as needed to stay current. It is important to thoroughly evaluate new technologies before implementation to ensure they are the right fit for the institution and will enhance the student experience.
Students want to know that their university is committed to providing them with the skills and knowledge they need to succeed in a rapidly changing world. This includes teaching them how to use new technologies and helping them understand the impact of technology on society. For example, students may want to learn about the ethical implications of artificial intelligence or how to protect their digital privacy.
Additionally, students value engagement and interaction with their peers and professors. While online learning can provide flexibility and accessibility, many students still prefer in-person classes and feel that they understand the course material better in a physical classroom setting. However, this does not diminish the importance of technology in higher education. Instead, universities should aim for a hybrid model that utilizes the best of both online and offline teaching methods.
Universities should also consider how they can use technology to enhance the overall student experience, not just academic learning. This could include providing digital resources for mental health support, career services, or other student services. By embracing cutting-edge technology, universities can show that they are responsive to the needs and expectations of their students and are committed to providing a well-rounded and future-oriented education.
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Mental health support
Mental health issues are on the rise among university students, with the COVID-19 pandemic exacerbating the situation. University students in 2020 reported rapid spikes in anxiety and depression, with 60% saying the pandemic made accessing mental healthcare more difficult. Globally, 76% of students surveyed reported struggling to maintain their wellbeing. Given this context, universities must find innovative ways to support their students' mental health and foster a culture that prioritises wellbeing.
Universities should promote and provide various mental health support services to meet the diverse needs of their student bodies. Most universities offer counselling services, which can be accessed through self-referral without a medical diagnosis. Some universities also have student welfare officers or student advice services that offer free and independent advice and referrals to external support. Additionally, universities often have disability support services that can help students manage any physical or mental health problems affecting their studies. These services may include mentoring, study skills training, and specific arrangements for assessments or exams.
Online platforms like Student Space, funded by the Office for Students (OfS), provide dedicated one-on-one text and web chat support, as well as resources for mental health and wellbeing. The Hub of Hope is another online database that offers mental health support resources and services, both local and national. Universities can also direct students to external support services like the student mental health hub from Mind, which helps students adjust to university life, and the Charlie Waller Trust's guide for international students.
To ensure accessibility, universities should make information about their mental health support services readily available on their websites. Students should be encouraged to familiarise themselves with the support options and reach out for help when needed. It is important to be open with the university about mental health struggles to receive the necessary support. By prioritising mental health and providing comprehensive support, universities can improve student retention, engagement, and academic performance.
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Work-integrated learning
Students want to be prepared for the future, and this includes their careers. Work-integrated learning (WIL) is an innovative educational approach that combines academic theory with practical application, preparing students for the complexities of the modern workplace. WIL is a key component of higher education that enhances student employability and contributes to the evolution of higher education.
WIL takes many forms, including internships, team projects, mentoring, and work simulations. For example, engineering students might spend a semester working at a tech company, gaining insights into design, testing, and production processes that they can then apply to their coursework. Internships are a popular form of WIL, offering students temporary work experience that is relevant to their field of study. These positions allow students to network with potential employers, test theories learned in class, and gain important people skills needed for their future careers.
Students also benefit from enhanced learning outcomes, with institutions offering WIL opportunities often seeing improved metrics, such as graduation rates and job placements, which enhances their reputation. Furthermore, WIL can help universities attract and retain students, as well as boost graduate employability and deliver a positive return on investment.
In addition to internships, universities can partner with businesses to allow students to work while earning their degrees. These partnerships provide students with in-depth work experience in relevant placements, allowing them to put their knowledge to the test. Universities can also offer career services to give students a strong foundation of skills, such as resume writing and interviewing, to prepare them for career success.
Overall, WIL is a powerful tool for realising university goals, enhancing professional education, and preparing students for their future careers. It is a highly beneficial component of higher education that meets the needs and expectations of students.
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High-quality teaching
Firstly, it involves a focus on student engagement and deep learning. This means creating an environment where students are motivated to learn, ask questions, and think critically. Deep learning experts argue that this type of learning happens through a combination of self-motivation, curiosity, and personal passion, rather than simply doing what is necessary to get a good grade. It also involves helping students connect their coursework to their lives and the world around them, and encouraging them to explore their passions and interests.
Secondly, high-quality teaching involves the use of cutting-edge technology. Students, especially those from generations that have grown up with the internet, expect to have experience with the latest technology during their time at university. This includes the use of technology to enhance learning, such as online resources and tools, as well as teaching students about the latest advancements in their field. However, it is important for universities to assess the available options and ensure that any new technology is the right fit for the institution and its students.
Additionally, high-quality teaching should prepare students for their future careers. This includes providing work-integrated learning opportunities such as internships and co-ops, where students can gain real-world experience and network with potential employers. It also involves teaching practical skills such as resume writing and interviewing techniques, and helping students develop the people skills needed to succeed in the workplace.
Lastly, high-quality teaching should be responsive to the changing needs and expectations of students. This includes adapting to new realities, such as the impact of the pandemic on higher education, and taking into account student opinions on teaching methods, course content, and assessment styles. By involving students in these conversations and making their voices heard, universities can ensure that their teaching remains relevant and effective.
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Frequently asked questions
According to an international student survey of 62,366 students from 65 universities, high-quality teaching and the availability of scholarships are the two most important factors when choosing a university.
Students want to gain relevant work experience and people skills to prepare them for their future careers. They also want to learn about cutting-edge technology and how to tackle 21st-century issues such as pandemics, climate change, and political crises.
Students prefer in-person learning as it helps them better understand course material and feel more connected to their peers and professors. However, they also want universities to stay on top of tech trends and evolve their syllabi to include online learning and a hybrid model.








































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